I'm very excited to present the very first guest blogger on Clever Girl Finance - Jenny Coombs! Jenny is a Equity Research Analyst and also the Founder & CEO of GradMoney.org an investing education service for young adults and novice investors. She will be sharing some invaluable investing advice here at Clever Girl Finance from time to time starting with today's post on Smarting Investing 101. Enjoy!
Taking the plunge into cutting ties with a broker and investing on your own can be scary, like any risky endeavor. After all, these bankers have all kinds of fancy degrees and certificates that must give them some kind of magic power to buy and sell the best stocks for virtually no risk. Guess what? That is not the case.
In fact, in many cases the general public has proven to be better at picking stocks than the pros. There are tons of complicated investing instruments out there, and there are more being created every day – that’s what the pros are for, but you don’t need any crazy investing instruments to make money in the stock market. All you need is a little money to start, and your brain.
Before you make the plunge into investing, you first need to open a brokerage account. Here are some tips to help make that process quick and painless:
1. How to Choose a Brokerage Account
You see commercials for them all the time, but what makes one investment service better than another? The simple answer is that it all depends on you. Only you know how much of your savings you’re willing to trade, but also keep in mind that your age and risk tolerance are important to consider as well.
Depending on the situation, you should keep a range of 15%-30% of your total brokerage account in cash. This way you have enough money on the side to make trades for whatever you want. With this in mind, the following is a rough estimate of how much money is required to open a brokerage account with the following trading platforms:
What makes one better than the other? Again it depends on how much and how often you plan to trade. The higher account minimums usually offer the first x-number of trades for free because they assume you will be doing a lot of trading. Make sure to determine what you can afford and how often you think you will be making trades.
2. Important Features Needed in a Brokerage Account
I do not advise one account over another, but I think it is important that any account you chose provides three things.
Firstly, that they have a proven ability to execute trades – buys and sells – both quickly and at a decent price. Most of the well-known brokerage firms are good about trading stocks at the price you want, and most trades settle within 72 hours, but it is always good to check.
Secondly, see that the brokerage firm provides users with access to tools and educational information to help you make investment decisions.
Lastly, you want to be able to check your account on the go, so having a great app for your smart phone or tablet is vital.
3. Look to Buy Stocks Where You Already Spend Money
So you have a brokerage account all set up and you’re ready to make your first trade – awesome!
Before you go reading all kinds of big complicated reports and expert advice, ask yourself this question: where do I already spend my money? Everyone knows what brands they are drawn to because of product and service quality – if you already do business with them, and like them, you should own their stock.
- Do buy Nike shoes for your spouse, your kids, or yourself? Consider adding Nike (NKE) to your portfolio.
- If every car your family has ever owned was a Ford, you should be buying shares of Ford Motor Co. (F).
- Are you a bigger user of Macs than PCs or visa versa? Make sure you look to add Apple (AAPL) or Microsoft (MSFT).
Obviously, these are not personal recommendations but these are the kinds of questions you should constantly be asking. Look around your home and office to see where your money is already going. From now on when these companies report successful earnings, you can too!
About Jennifer: “Jenny” Coombs has over eight cumulative years in the investment world, with a variety of titles and investing functions from trading to building earnings models.
Prior to starting GradMoney.org, Jenny worked as a Senior Equity Research Analyst at Wall Street Strategies, Inc. in New York City. At WSS, she was responsible for the technical and fundamental analysis of the entire stock market for recommendations to individual investors, while also publishing daily economic analysis for the general public.
Before WSS, she worked on the buy side as an Associate Equity Research Analyst covering the transportation sub-sector of the industrials sector at AIG SunAmerica Asset Management Corporation. Jennifer also covered Real Estate Investment Trusts (REITs) and has done broader research for the industrials, financials and consumer sectors. Prior to joining their research department, Jennifer worked as a Trading Assistant, activity responsible for SunAmerica's index funds valued at over $7 billion.
She also worked as an intern in the client portfolio management department at Dwight Asset Management Company - a fixed income subsidiary of Goldman Sachs.
Jenny graduated with distinction from Clarkson University where she earned a B.S. in Financial Information Analysis and Political Science, with minors in Economics and Law.