Meet Sharon Beason a serial entrepreneur and the founder of Womeneur.com, a platform she created to propel the growth of female entrepreneurs. Sharon is a trained Certified Public Accountant who chose to pursue her dreams of entrepreneurship and has not looked back since. She's living life on her own terms and has successfully created a profitable business that is positively impacting women everywhere. In this interview Sharon talks about her amazing business experience, accomplishments, mistakes and gives some really insightful and valuable information about running a business. Enjoy!
Please introduce yourself and tell us about your business. What is it called and what services or products do you offer?
My name is Sharon Beason. I'm a serial entrepreneur and founder of Womeneur - a platform providing tools, resources, advice and events to propel the growth of female entrepreneurs. We currently offer business advice sessions and free & premium digital downloads.
Can you share a bit about how you choose this line of business? What transition did you make to owning your own business?
I chose this line of business because I've learned a lot of business savvy during my serial entrepreneur journey and began noticing where businesses lacked with launching, development, branding & marketing, planning, etc and I wanted to share my knowledge to assist them with making better business decisions to grow successfully. I spent many years as an Accountant; although a fruitful and rewarding journey, I always knew I didn't want to keep giving my blood, sweat & tears to make someone else rich. In 2006 I founded my first business and after gaining some traction and a stable customer base, I quit the corporate world in 2008.
Do you have any special training?
I sat and passed all four parts of the Certified Public Accountant (CPA) exam, so in essence yes; I can have Accounting, bookkeeping and tax preparation experience.
What are some of your biggest accomplishments as a business owner?
I have a few. Being known to produce and host extremely successful events benefiting the entrepreneur community and previously getting recognized by major media platforms like Daily News, NY Times, etc. What continues to amaze me is being able to connect with so many amazing business owners and connect them with each other ,seek out synergy, collaborate, etc to propel each others growth. Additionally, I'm humbled every day at the amazing support and feedback received from the loyal Womeneur community and I'm able to make a positive impact in both their personal and business lives.
How soon after you started did you start seeing profits? Or when do you project to begin earning a profit?
Womeneur launched its shop in November 2015 and began selling merchandise (mugs, notebooks) and because of our very low overhead, we began making profit right away. Then our Essential Startup Blueprint eGuide launched late January and sales have been nonstop since. Earning passive income is great!!
How did you decide how to price your services? How did you determine what your services were worth?
Well off course I did my due diligence and benchmarked a few companies offering similar services, so I factored in my labor, what my knowledge is worth and my target audience. But at the end of the day, my biggest criteria is the value and results I know people will receive from our services and products.
What mistakes, if any, have you made with your business? What have some of your biggest challenges been? What did you learn from the experience and how did you bounce back?
When I first began my first company - offering concierge services - I went to every possible networking event imaginable, which exhausted me and I began to realize that I should only be expending my energy and attending events that could offer value to and benefit my company at the time. My biggest challenges are brining on board help from people who share the same passion and work ethic as me. It's easy to get someone to complete a few tasks, but getting someone to be able to fill my shoes is not easy at all. I learned that you need to stay focused and time is extremely valuable; only expend your time and energy where it will benefit you, your company and your target audience.
What do you consider the most important elements of running a successful small business?
Staying focused, having a plan and outsourcing work so you don't overwhelm yourself.
Do you have any start-up advice you can share with women reading this who would like to launch their own businesses?
Absolutely! Make sure your business is viable and solves a problem. Do your research, analyze your competitors and plan like crazy! Our Essential Startup Blueprint offers all the key steps to starting a business successfully.
Do you have any advice on managing your small business finances?
Yes. Don't co-mingle personal and business funds - something that so many small business owners do. Open a business account and use a software to keep track of your expenses, etc.
How do you balance work and life owning a small business?
I don't, there's no balance. One or the other suffers, especially in the startup stages. I start early and finish late. My personal life is secondary and business is always priority. It's extremely important for me to have productive days by working with a to-do list and always a plan, so that when I am done the day, I can relax my mind and focus on whatever else I'm doing.
Where do you see yourself in 5 years?
Becoming the go-to, one-stop platform offering tools, advice, events and resources for female entrepreneurs and having a national and international presence.
Please share a fun fact about yourself
I'm the silliest person. I don't take myself seriously and love to laugh, make others laugh and be silly. However, people that don't know me, see the serious, business mode side of me.
Thank you for such an awesome interview Sharon!
You can learn more about her and her business on her website at womeneur.com and you can fine her on Facebook, Instagram and Twitter under the name "Womeneur".