Small Business Interview: Nyala Phillip, We Win Movement

Nyala Philip We Win Movement

Meet Nyala Phillip a social media and brand strategist and the brains behind We Win Movement, a networking and business coaching platform for women. Nyala is self driven and self motivated and has hustled her way to where she is now based on her determination to succeed after leaving the NYC foster system as a teenager. She now empowers other women to do the same and helps them avoid the mistakes she made. In this interview, Nyala shares her story, start up advice for new entrepreneurs and so much more. Enjoy!


Nyala Phillips, We Win Movement

Please introduce yourself and tell us about your business. What is it called and what services or products do you offer?
Hello, I am Nyala Phillip. Social media & Brand strategist. 

Can you share a bit about how you choose this line of business? 
I've always been a social media addict. I'm the girl that was on black planet. I started network marketing in the Myspace days. 

What transition did you make to owning your own business?
I come from a family of entrepreneurs so I think it's in my blood. :) However life has not been easy for me. After leaving the NYC foster care system at 17 I became a teenage mom within a year. I struggled to keep a job and finish school. All through college I found ways to make money. I did hair, I opened a daycare in my house, I sold platters of food, I joined MLM after MLM. I worked my hustle on whatever job I had. Hence, why I couldn't keep a job. After being laid off in 2009 I decided that would be my last job. I started Hair school and opened my salon while still getting  my hours. 

Do you have any special training?
I have a BA in Accounting, Associates in Marketing,  PA Cosmetology license, & i'm a PA Licensed Insurance agent. Ive also been a tax preparer and contract bookkeeper for the last 11 years. 

What are some of your biggest accomplishments as a business owner?
Starting my women's empowerment company, We Win Movement I always felt alone. I struggled for many years and I really wanted to create a community of woman where we learn and grow together. We are now a community of over 14k online. 

Nyala Philip, We Win Movement

How soon after you started did you start seeing profits? Or when do you project to begin earning a profit? 
It took me 8 months to see a profit in my marketing company. It took me 13 months for We Win.

How did you decide how to price your services? How did you determine what your services were worth?
I believe that there are 3 factors to pricing. First, there's what you know and what you're worth. Then there's what you want to make, lastly there's your target markets monetary capabilities. I create a product and service for every price point. 

What mistakes, if any, have you made with your business? What have some of your biggest challenges been? What did you learn from the experience and how did you bounce back?
I would say my biggest mistake I ever made was opening my salon without a business plan. I was so excited. I believe I didn't stay open because of it. When things started happening I had no plan. I quickly ran out of my savings and began running the shop from client to client. Safe to say I've never made that mistake again. 

What do you consider the most important elements of running a successful business?
Planning, Record Keeping, Analyzing growth, and protecting your money. 

Nyala Philip, We Win Movement

Do you have any start-up advice you can share with women reading this who would like to launch their own businesses?
Save yourself some time and money and get a coach from the beginning. Especially if you are a one woman show and you've never had a business before. It is a relief having a mentor that has been where you are that can coach you through the journey.

Do you have any advice on managing your small business finances?
Use Quickbooks online to start. Keep good records. Be knowledgeable on tax laws and deductions. Every entrepreneur should have a basic knowledge of accounting. 

Nyala Philip, We Win Movement

How do you balance work and life owning a small business?
 use my calendar for everything. Even to cook. I carve out specific times to spend with the family. I try to setup systems with everything I do. This I still find challenging but I am learning more and more everyday. 

Where do you see yourself in 5 years?
I see myself traveling the world meeting my We Win ladies. I see myself opening an arts program in the foster care agencies across major cities. I see my self doing what I'm doing now but on a global scale. 

Please share a fun fact about yourself
I'm a little rough around the edges, I can listen to dancehall reggae and soca all day. I can eat pineapple pizza all day, I'm so real and funny and loyal, that if I was your best friend I would be the best friend you ever had. 


Thank you for being so open and for doing this amazing interview Nyala. You learn more about Nyala and her businesses on nyalaphillip.com & wewinmovement.com. You can also find her on her Facebook group, The Divapreneurs Chatbox.