About Us
Empowering women to ditch debt, save money and build real wealth!
Now more than ever, women are focused on their finances and prioritizing their financial well-being.
Clever Girl Finance® is one of the largest personal finance media/education platforms for women in the U.S. and we have consistently been voted one of the best finance websites for women.
Founded by Bola Sokunbi, we are a mission-driven company aimed at providing women with much-needed financial guidance and support to build financial confidence and make smart money decisions in their day-to-day lives.
We do this through our completely free resources including personal finance courses, one-on-one mentor calls, articles, audio, and video content, an incredibly supportive community, and more.
Through our approach, we support our community in a fun, engaging, relatable, and non-judgmental way.
Our team is dedicated to helping women to become accountable, ditch debt, save money, and build real wealth.
Our Mission & Vision
Our mission is to provide women with the right education, products, and services to become financially successful, and in turn, minimize the impact of any socio-economic barriers limting them. With the ultimate vision of empowering women to pursue and achieve their dreams of financial wellness in order to live life on their own terms.
Our Core Values
The following key values are at the core of why Clever Girl Finance exists:
The belief that you have what it takes
Because you do. It's not about how much you earn or about your past financial mistakes, it's about what you do with what you have and about moving forward with the lessons you've learnt and most importantly, believing that you can succeed.
To support you on your journey via our incredible community
Clever Girl Finance has an amazing community of women who are here to support, encourage and celebrate with you. Having a solid support system is critical to winning big with your finances.
To provide motivation - every single day
The right kind of motivation will keep you going even on the worst days. Clever Girl Finance provides you with the motivation that will get you started and keep you going on your journey to financial success.
To provide sound financial education
Because having a solid financial education will equip you to make the best financial decisions for your current and future self.
Our Roadmap to Financial Success
The goal of our roadmap is to equip you with the knowledge and confidence to handle your money, get out of debt and create a sound financial future for yourself.
The key components of our roadmap are:
1. Adjust your mindset
-
- Let go of your money mistakes
- Affirm yourself
- Shift your circle of influence
2. Get organized
-
- Organize your records
- Define your core values
- Set your goals
- Address bad money habits
- Track your spending
3. Budget & save
-
- Find a budgeting style that works for you
- Create an emergency fund
- Create a fund for upcoming expenses
- Save for your goals
4. Destroy your debt
-
- Create a debt freedom plan
- Work the plan
- Get creative to accelerate the plan
- Reward yourself
5. Build real wealth
-
- Learn how investing works
- Create a plan to invest
- Invest for the long term
- Establish an estate plan
6. Plan for the necessary
-
- Build & maintain credit
- Protect yourself with the right insurance
- Make more money in your career & through side hustles/business
Our Core Values
The following key values are at the core of why Clever Girl Finance exists:
The belief that you have what it takes
Because you do. It's not about how much you earn or about your past financial mistakes, it's about what you do with what you have and about moving forward with the lessons you've learnt and most importantly, believing that you can succeed.
To support you on your journey via our incredible community
Clever Girl Finance has an amazing community of women who are here to support, encourage and celebrate with you. Having a solid support system is critical to winning big with your finances.
To provide motivation - every single day
The right kind of motivation will keep you going even on the worst days. Clever Girl Finance provides you with the motivation that will get you started and keep you going on your journey to financial success.
To provide sound financial education
Because having a solid financial education will equip you to make the best financial decisions for your current and future self.
Our Roadmap to Financial Success
The goal of our roadmap is to equip you with the knowledge and confidence to handle your money, get out of debt and create a sound financial future for yourself.
The key components of our roadmap are:
1. Adjust your mindset
-
- Let go of your money mistakes
- Affirm yourself
- Shift your circle of influence
2. Get organized
-
- Organize your records
- Define your core values
- Set your goals
- Address bad money habits
- Track your spending
3. Budget & save
-
- Find a budgeting style that works for you
- Create an emergency fund
- Create a fund for upcoming expenses
- Save for your goals
4. Destroy your debt
-
- Create a debt freedom plan
- Work the plan
- Get creative to accelerate the plan
- Reward yourself
5. Build real wealth
-
- Learn how investing works
- Create a plan to invest
- Invest for the long term
- Establish an estate plan
6. Plan for the necessary
-
- Build & maintain credit
- Protect yourself with the right insurance
- Make more money in your career & through side hustles/business
Clever Girl Finance Brands
We are expanding our media portfolio. Visit our other brands!
CGF IN THE MEDIA
Also featured in Forbes, The New York Times, Business Insider, Fortune, and more.