Career Interview: Doyin Ogunneye, Beauty Marketing Leader
I'm so excited about starting the Career Interview series! Meet Doyin Ogunneye, a dear friend of mine. Her love for her career in the beauty industry is the perfect example that you can pursue the career of your dreams and be happy while doing it.
Not only does she have her dream career, she attended the prestigious Wharton School of University of Pennsylvania, works in one of the top beauty companies in the world and has her own fashion and beauty blog - thepinkjoy.com. I hope this inspires you ladies out there to pursue your career dreams.
Please introduce yourself and tell us about your current job function and industry - What do you do for a living?
My name is Joy Doyin Ogunneye, and I am a multi-passionate marketing leader with expertise developing brands and driving growth in the beauty industry. Currently, I work in brand management as the Global Marketing Manager on the CND Brand at Revlon Inc.
How did you begin on this career path?
I actually didn’t have a traditional career path. I've always had a burning desire to help people and touch lives, which explains why I studied Psychology and International Relations in college. Ever since I was little, I've always had a deep passion for beauty. So in college, I also worked part-time as a beauty adviser at Laura Mercier Cosmetics. But it was not until my last year in college that I started questioning my career path, and decided to go into the finance industry as an Analyst at Morgan Stanley.
Although I excelled greatly at my job in finance, I desperately wanted the feeling of waking up in the morning and loving what I did. So after a couple of years of working in finance, I decided to switch careers by going to graduate school. It’s been over 7 years now, and I am still glad I made the move into the beauty industry.
Is your line of work related to what you studied in college? Do you have any advanced degrees?
Yes, it is related to what I studied in business school. My advanced degree is an MBA from The Wharton School of University of Pennsylvania, where I studied Marketing and Entrepreneur Management.
As a woman, what is one of the biggest lessons you've learnt working for and growing in a company?
One of the biggest lessons I have learned is the importance of having a sponsor. A sponsor is not just a mentor who offers advice and guidance, but a successful individual within a company with great influence to open doors for you. He/she is someone who plays an active role in your career development, ensuring you get the visibility and opportunities to propel your career to the next level. You will be surprised just how many people love to mentor and sponsor up-and-comers.
Can you tell us about one of your biggest career successes?
Since switching careers from finance to the beauty industry, one thing I’m most proud of has been successfully creating brands and products across various beauty categories (makeup, skincare, fragrance and nail) for global companies such as L’Oreal, Avon, Coty and Revlon.
What is your favorite thing about your job?
Apart from having access to tons and tons of beauty freebies, I love knowing that because of a product I created, someone out there looks and feels more confidently beautiful.
Do you have any advice you can share with women reading this who would like pursue a career in your industry?
It’s hard to be successful in the beauty industry without being passionate about your job.
I believe any job can be taught but passion cannot. Passion has always helped me get through the tough parts of a job. My advice to all women is whatever you decide to do, just make sure it makes you happy.
Where do you see yourself in 5 years?
Still having the time of my life
What is your money mantra?
More money, more freedom. More freedom, more happiness!
Please share a fun fact about yourself
In addition to beauty, I absolutely love all things DIY, vintage, fashion, photography and more. This is why I created and also manage the lifestyle blog, The PinkJoy, to inspire a life of beauty and joy in others. I also recently taught myself how to sew, which I simply can’t get enough of. I truly love exploring all my passions. Life is just too short not to do what you love.
Thank you Doyin for your wonderful interview! You can find Doyin over on her website at www.thepinkjoy.com