The Hermes Birkin Is A Better Investment Than Stocks.....But Is It Really?
This is a hot, trending topic and so I've decided to chime in with my 2 cents :) From Time Magazine, to Harper's Bazaar to US News to The Huffington Post.......everyone has reported on this particular topic - "The Hermes Birkin bag is a better investment than stocks or gold". Well here comes little old me, a reformed handbag junkie, to well, disagree!
According to the Time Magazine article, "The Birkin bag outpaced both the S&P 500 and the price of gold in the last 35 years— a time period chosen to reflect the date when Birkin bags were first produced in 1981. They say that the annual return on a Birkin was 14.2%, compared to the S&P average of 8.7% a year and gold’s -1.5%".
While the above information might be correct, in theory, the reality is that this handbag is really not a better financial investment and below are 5 reasons why:
Reason#1: You need to get your hands on a Birkin first; Preferably more than one
Yup. I'm sure you've heard how difficult it is to purchase one of these babies from Hermes because they are just that hard to get a hold of (exclusivity, demand, supply, whatever, the mystery remains). Which means you have to wait, and wait and wait and wait. Oh, and I forgot to mention, you also need to make friends, specifically Hermes sales associate friends, who you'll most likely need to spend money with to impress them into calling you as soon as a Birkin is available for purchase.
Don't feel like waiting? Well you can go the reseller route, but the problem there is that the reseller markup can be anywhere from ~10% to 100%. Yes you read that right, some resellers will sell you a brand new Birkin at 100% more than what is costs. Don't believe me? Just google "Reputable Hermes Birkin Resellers" or something along those lines and check out their prices.
Between the additional spending you might have to do at Hermes and the crazy reseller fees, you can kiss that 14.2% annual return goodbye. Like - SEE YA.
Plus you'll need at least a few of these handbags if you really foresee yourself retiring comfortably on your Birkin investment. 14.2% of let's say ~$12,000 for a basic Birkin will only be $185,000 after 30 years. Certainly not enough to retire on if retirement itself on average lasts 25 to 30 years.
Reason #2: The price. Not everyone can shell out ~$10,000 to $13,000 for even the cheapest Birkin at one time.
And we are still taking about just one Birkin bag here. Investing in a Birkin requires you to pay for your investment upfront. There's no contributing on a monthly basis for the next several years, there is no luxury of the power of compounding (you have to rely on the original purchase price to increase in value) and there is NEVER, I repeat, NEVER a sale where you will be able to get it for a cheaper price.
Reason #3: The cost of insuring your investment
Because if you are going to spend this amount of money on a handbag as an investment, you sure as heck better insure that investment. God forbid your house burns down or it gets stolen. Then what?
Reason #4: In order to maintain it's value, you need to keep it pristine
Or in other words, in perfect, like new condition especially if you want to sell it....because in order to get the return on your investment, you actually need to sell it. A well used handbag is not going to get you the price of a brand new bag. Simple and short.
Reason #5: Then there's the problem of selling this investment
First of all, there's the whole issue of authenticity. Sure you bought it at the Hermes store (or from a reputable reseller) but you can't sell it back to Hermes now can you?
Unless you are a professional handbag seller or consignor you are going to have to prove authenticity of your Birkin bag which means you need to have kept all your paperwork intact and be able to vouch for the authenticity of your item. Some purchasers will even go as far as to ask for documentation from actual authenticators, which will of course, cost you money.
Secondly, you need to be careful about where, how and to whom you sell to, in order make sure you don't get scammed and you get your payment in full.
Thirdly, as an individual reselling a handbag (aka a non professional handbag seller), a lot of buyers and resellers will try to take advantage of that fact and try to low ball you or take ridiculous commission fees off the selling price. A reputable consignment service will charge you any where from 15% to 40% of the sales price of your Birkin. Sure, you avoid the stress of authentication but hey everyone wants to make a profit.
Again, that 14.2%.....not so realistic.
Like I've said in my previous handbag and fashion posts, designer handbags and expensive clothing are in my opinion, wardrobe investments and not financial investments. You buy them because you love them, you expect them to last you a long time, and over the long run, using the whole "cost per wear" logic, you perhaps even save money (Or you are super ultra rich and money is no object).
If eventually you choose to sell your expensive items and you earn a profit, great! - but it should not be the strategy behind your investment portfolio.
Is there anything wrong with owning a Birkin? Absolutely not. If it's something you love and can afford without impacting your life and financial goals, buy as many as you like!
Bola Sokunbi is the founder of Clever Girl Finance and she's passionate about helping women take control of their money so they can live life on their own terms.