Small Business Interview: Emma Cooper Shares Her 3 Million Dollar Business Story

In this interview Emma shares her story from being a police officer to becoming a 7 figure business owner. She share's her biggest challenges and also her successes but one thing that stands out is Emma's mindset - which is critical for anyone who wants to succeed in a major way. Her advice is super valuable. Enjoy reading!


"No one can ever ever ever become successful if they've never had a vision or thought they were going to be successful. That's FACT."


Please introduce yourself and tell us about your business. What is it called and what services and products do you offer?

My name is Emma Cooper, I'm 35 years old and I work in the network marketing industry as well as running my own traditional business' that my network marketing has given me the income to invest in.

I have a planner business My Pro Planner and also my family and I are very new YouTube vloggers - The Family Loves.

Can you share a bit about how you chose this line of business? What transition did you make to owning your own business? 

I had never actually heard of network marketing. I was a Police Officer & so was my husband. Between us, we had served 17.5 years in the UK Police service.

I was 30 weeks pregnant and scared to start my maternity leave because I was terrified about going back to work afterwards. We didn't have much money and I knew that I'd have to go back to work after my son, William, was 6 months old - the thought terrified me.

A friend of mine had told me 4 years previously, that she could help me earn an extra income outside of the police. I was so dismissive...I turned my nose up, "I'm a police officer don't you know" was my attitude.

But I watched her on social media, her life looked amazing and extremely flexible. So I finally got in contact with her when I felt desperate as my maternity leave was looming ... saying, "Come on tell me exactly what I have to do".

I worked so insanely hard for 2.5 years but I didn't miss a second with my son, I saw all of his firsts which I would never have done as a police officer. I resigned from the police within 6 months of me starting my business because my income grew to 5 times my monthly police salary. My husband went on a career leave to join the business and then resigned another 6 months later.

The income became 1.5 times in a month more than I was earning in the police in a YEAR. This also allowed me to set up a business I'd always dreamed of - to design my own planner.

Do you have any special training? 

I have ZERO special training. I'm completely self-taught. I left school with no qualifications pretty much. I interviewed for over 50 jobs and got told no by every single one...even making tea at an accountants office. I was at the lowest that low could get.

What are some of your biggest accomplishments as a business owner?

As a business owner my biggest accomplishments have been:

  • Building one of the top 5 business' in the world with the network marketing company I'm with. Just being little old me, a cop who had a dream and a mummy that wanted to see her son grow up. It still now blows my mind.
  • Earning over £2.5m - not dollars -  in the last 3.5 years just still seems insane to me...or that it's even me. But it makes me realize that by having not only a dream but a work ethic too, it's possible for anyone.
  • Valuing my time greatly. I only want to work with people who are serious about making a change. Whether that's $100 extra per month or $100,000 extra per month. If you have the commitment I'll work with you.

How soon after you started did you start seeing profits? Or when do you project to begin earning a profit?

In my industry I was lucky. I didn't have to set up the company myself or do product testing, make marketing materials etc.. it was all done for me. I bought my first product pack at £200 and I earned the money back selling it in 2 days, so I went straight into profit.

What mistakes, if any, have you made with your business?

I have made so many mistakes I wouldn't care to mention or that would probably bore you. I have not valued my time being the first one. So many people say that they want to change their lives and they're excited etc but then don't do the basics that are taught in step 1.
So I've learned how to set expectations. If you do step 1 we'll move to step 2 together etc. allowing an amount of accountability.

Otherwise, you'll think you're going mad and that you must be special and you're the only one who can be successful. Until you have something to judge and be held accountable for, there's no consistency or effort or compound effect or real want going on.

What have some of your biggest challenges been?

I have had challenges in all of my businesses. I've had people leave to join other people, people saying no, people saying negative things, I've been in the newspapers in an unfavorable light, I've had a lot of people internet trolling me, I've had crazy people who want to work with me - I've had the most absurd challenges but my goodness did they put me to the test.

They made me realize, I am flipping normal and these other people are mad! lol. They made me really think about me as a person and why I'm doing what I'm doing. It made me come to the conclusion that I love what I do, I want to help more women like me and I want to help people who want to make a change... seriously!

What do you consider the most important elements of running a successful business?

I consider the most important element as mindset.  No one can ever ever ever become successful if they've never had a vision or thought they were going to be successful. That's FACT. So surely the first part should be working on yourself until you believe it.


Do you have any start-up advice you can share with women reading this who would like to launch their own businesses?

I feel running the most successful business is way past strategy, marketing, business minds etc. It's has to do with people, and so many get this so wrong. You have to put out good in general before you get good back. We all know that concept about "The secret" or "The power". The ability to learn about leadership and apply it. Simply learning but most importantly putting into action everything you learn which most people don't.

Advice - Please don't underestimate running your own business. But also please don't squash your dreams because you feel like you don't know it all. You have to be willing to learn and to work hard. Most people lack the work ethic to actually do anything about the situation they're in. Don't be that person. Be the person willing to change anything and everything if you want to change something that's important to you.

How do you balance work and life owning a small business?

A struggle. I have a 3-year-old and I can't lie I find it absolutely challenging to be polite. I do not get a minute's peace, he talks constantly lol. However,  he is my son, I work hard to show him that if you work hard in life you get these amazing things that you're seeing - they don't just come easily. I think that's an important lesson to me. Make sure you show the process, show what it takes.

Please share a fun fact about yourself

The fun fact about me I guess is that I can write backwards at the same speed and neatness as I can write forwards!

Thank you so much for sharing your incredible journey Emma! You can keep up with her on Facebook here