Small Business Interview: Jodi Flynn Women Taking The Lead

Meet Jodi Flynn the founder of Women Taking The Lead! Jodi is a professional coach that is passionate about helping her clients develop into confident individuals who stand out in a crowd. Knowing the tremendous value observing and listening to female leaders had on her own career development, she desired a way to give advancing leaders the encouragement they need to keep moving forward. I discovered Jodi through her amazing podcast where she interviews amazing female leaders that have inspired me in so many ways. Jodi is sharing some great business advice for us all in this interview. Enjoy!

Jodi Flynn Women Taking The Lead

"If you “work” your network right you will have more opportunities, more clients, accountability and the support and confidence to try new things." 

Please introduce yourself and tell us about your business. What is it called and what services/products do you offer?

My name is Jodi Flynn and I am the founder of Women Taking the Lead. Women Taking the Lead is a podcast and community of women who are coming together to share their goals and struggles so they can support one another to finding success. I do coaching, training, and mastermind facilitation.

Can you share a bit about how you choose this line of business? What transition did you make to owning your own business?

I was an executive in Mutual Fund Operations before I started my coaching business. I was feeling restless and called to be doing something more out in the world. Though I was working in corporate my degree was in Psychology, which I loved. When I discovered coaching I was instantly drawn to it and began researching certification programs. Back-to-back acquisitions gave me the launch pad to start my own business.

Do you have any special training?

I received my coaching certification through iPEC and am credentialed through the International Coach Federation.

Jodi Flynn Women Taking The Lead

What are some of your biggest accomplishments as a business owner?

I feel like starting my business was a huge accomplishment. I am in my 6th year of business now but when I started I had no entrepreneurial experience.

I learned a lot in the first couple of years and continue to grow. Facilitation and training was something I added to my business a few years ago, the podcast came about last year and this year I am doing webinars.

How soon after you started did you start seeing profits? Or when do you project to begin earning a profit?

Profits are not yet consistent in my business but with the addition of sponsors for my podcast and as my mastermind fills up I will have more consistent income and regular profits.

How did you decide how to price your services? How did you determine what your services were worth?

What I’ve learned is my prices are based on my ability to sell. Meaning, my clients will only pay for the value they perceive that they can get from my services. I know the value of my services but I have to do a great job of conveying that to my potential clients. When they know the value of my services they will pay the price I set. Sometimes I charge less for a new program or offering and ask for testimonials. Once I’ve made a case for the value of the program or offering I can charge the price I think is fair.

What mistakes, if any, have you made with your business? What have some of your biggest challenges been? What did you learn from the experience and how did you bounce back?

I bought programs and services early on in my business that I did not need. On the flip side, I did not hire a personal coach who could help me set up my business soon enough. I spent too much time that first year trying to figure out as much as I could on my own.

What do you consider the most important elements of running a successful business?

Your network. If you “work” your network right you will have more opportunities, more clients, accountability and the support and confidence to try new things. The key is to make the time to meet new people and continue to develop relationships with those you resonate with as a person and as a business owner. Without my network, I would have been out of business in year 2.

Do you have any start-up advice you can share with women reading this who would like to launch their own businesses?

Get support. Find the organization in your community that support women in start-ups and hire a personal coach to help you get clear on what you want to accomplish, and who can also provide the accountability to help you see it through.

Do you have any advice on managing your small business finances?

This will sound very simplistic but determine how much money you need to make each month and how much money you want to make each month and create a realistic plan for bringing in that revenue. I am not always good at this and it gets me into trouble sometimes. I will find myself spending a lot of time on activities that are important in my business for the long-term but do not produce revenue and the end of the month is not pretty.

How do you balance work and life owning a small business?

I don’t. For me, my business is a reflection of my personal mission in life. There is not much separation. However, the benefit of bringing sponsors on for my podcast is I’ll be able to hire a virtual assistant who can help me with the tasks I don’t thoroughly enjoy.

Where do you see yourself in 5 years

I see myself doing what I’m doing now but on a larger scale and in a much more organized fashion.

Please share a fun fact about yourself

When I was a child my parents would often comment on how stubborn I was. Now as an adult my colleagues comment on how tenacious I am.

How can readers find you?

My hub is at

Thank you so much for this wonderful interview Jodi!