Having a solid brand and strategy in place is what pulls everything together when it comes to building a successful business. Yes, you need a great business name and logo but there's so much more to creating a marketable business. Especially one that actually makes money.
You need to be able to get the word out there (and to the right target audience) about your business so you can start to monetize all your hard work!
But how do you do this? By getting to know your target audience, addressing their paint points, giving them a compelling reason to buy from you. And very importantly, establishing trust.
Your brand mission and story alongside the brand authority you build will help you do just that. Add on a solid strategy to market your business and you'll be well on your way.
As you develop your brand, you'll be able to assess how your potential customers react, apply your learnings to fine tune your approach and amplify all of this with marketing.
This course is here to help! It is for you if you are starting a business or in the early stages of building a business and preparing it for growth.
So are you ready?
What you’ll learn:
- How to get clear on your brand
- How to establish the right core values and business mission statement
- Why should people buy from you? Getting clear on your unique selling proposition
- How to create an amazing brand name, epic logo and marketable brand story
- What to do to test your brand, products, and services with your target audience
- How to get the word out there about your business through an online presence, content strategy and advertising