How Raegan Moya-Jones Built aden + anais to a $100 Million Business

Raegan Moya Jones

My guest on the podcast today is Raegan Moya-Jones. Raegan built aden + anais while working a full-time job in ad sales and with only $15,000 in initial capital. She didn’t quit her 9-5 until they hit the $1 million mark in revenue.

After working with a manufacturer to have prototypes made of the swaddling blankets, Raegan knew she was onto something. After giving birth to her second daughter, she realized the nurses at the hospital had swiped all her samples.

Without an MBA, Moya-Jones took a more grassroots approach to build the brand. She did this by going door-to-door to boutiques in her spare time to spark interest in her muslin blankets.

In 2013, Prince George emerged from the hospital in aden + anais, subsequently causing the company’s site to crash from high demand. And then, things really took off.

What I discussed with Raegan on this episode:

  • What inspired Raegan to write her new book - What it takes: How I built a $100 million business against all odds.
  • The beginning of her story of how Aiden and Anais started.
  • How she went from being a rebellious young woman, struggles with her mum, not having a high priced MBA to becoming the CEO of a $100 million business.
  • The issues women face and the stereotype placed upon us despite our ability to build incredibly successful businesses, raise children and more - all at the same time.
  • Her biggest challenges and successes building Aiden and Anais.
  • Her tips for women to become more successful with money and in business.

How to keep up with Raegan:

In her book she covers:

  • Butting heads with investors (or co-founders)and what it's like.
  • What to really do when you’re running out of money.
  • Experiencing “mum guilt”, what to do with it (wanting to start a business does not mean you love your family any less!).

Enjoy listening!