What Does A Fin-Fluencer Do? Plus 10 Favorite Female Fin-Fluencers!


A fin-fluencer is a content creator who breaks down complex financial concepts into easy-to-understand explanations. It makes learning about personal finance more accessible than ever. And it's all made possible by social media platforms.

The number of social media users is at over 4.48 billion right now. It really has become such a huge part of our lives. But it isn’t just for posting selfies and connecting with your coworkers and family anymore. Million-dollar businesses are run on these platforms.

The best part is we now also have access to financial influencers also known as fin-fluencers that help their followers improve their finances. This simply means that you can learn how to manage your money on YouTube and Instagram. In addition, you can gain tips and tools to improve your life from Facebook. How cool is that?

That said, let's discuss what fin-fluencers actually do and our favorite ones!

What does a fin-fluencer do?

Fin-fluencers are doing the important work of helping people improve their financial wellness and share money management strategies through social media. This includes budgeting, saving, and investing tips.

Are you interested in finance news but can’t navigate the formal language and jargon? Well, you can find a fin-fluencer that delivers it in ways that’s understandable and relatable.

When you follow them on social media, you have access to advice such as how to manage debt and increase your credit score. And you’ll find answers to ageless questions like, “is it smarter to buy or lease a car?” Or “is it cheaper to rent or buy a home?

Plus you're getting it with a side of humor and pop culture to boot! Isn’t it fun to get your financial education the way you’d want to consume it? Do you like it in memes? You got it!

Are you partial to blog posts, charts, and motivational Instagram posts? Or would you rather learn how to invest through TikTok dancing videos? You got it! Also, there’s no one type of fin-fluencer. So, you'll be sure to find one you connect with on any platform.

Some fin-fluencers are financial advisors as well. So, if you’ve wanted to work with one, follow them on social media to get a glimpse of their personality. This will provide you with insight into how it is to work with them.

Our favorite female fin-fluencers

Meet some of our favorite financial influencers! These women are content creators, speakers, and motivators. And they offer advice through the lens of motherhood, sisterhood, and all other aspects of womanhood.

Bola Sokunbi: Our beloved founder and fin-fluencer of Clever Girl Finance

Bola Sokunbi

Bola, of course, is a financial expert and the founder of Clever Girl Finance. But more than that, she is a Certified Financial Education Instructor, speaker, YouTuber, podcaster, and one of our favorite fin-fluencers. Bola has authored three books dedicated to helping women achieve financial wellness.

Her journey to financial freedom started right after college when she saved over $100,000 in 3.5 years. What an inspiring way to show us we can accomplish whatever we put our minds to!

Bola shares financial guidance and her own personal stories through her books and various Clever Girl Finance channels. Her main goal is to help women become accountable, ditch debt, save money, and build real wealth. 

Farnoosh Torabi: So Money Podcast host and fin-fluencer

Farnoosh Torabi So Money

Farnoosh is a financial strategist, TV personality, and best-selling author. She's the creator and host of the popular award-winning podcast, So Money. On her podcast, Farnoosh and her guest cover topics on money, business, and career. And you'll hear stories of inspiring people who experienced money wins and losses.

Her first book, "You're So Money: Live Rich Even When You're Not," was for young adults searching for financial independence. As a fin-fluencer, she shares her wisdom on her podcast, in her books, and through articles on numerous publications.

Tonya Rapley: Millennial money fin-fluencer

Tonya Rapley

Tonya is an entrepreneur and a nationally recognized millennial money expert. She uses her story and experiences to give women of all ages tools to change their lives. And we're not the only ones inspired by her success. Because it also landed her on the cover of Black Enterprise Magazine and other major publications.

Tonya’s award-winning website, My Fab Finance, is a leading financial education and lifestyle blog. It focuses on helping millennials break the cycle of living paycheck to paycheck and becoming debt-free. Tonya's passion and money tips are why she’s one of our favorite fin-fluencers.

Stefanie O’connell Rodriquez: Financial speaker and author

Stefanie Oconnell

Stefanie is an author, journalist, and financial speaker. She's also the go-to money expert for getting more out of your money. As a result of her work, she has appeared in many publications, including USA Today, The Wall Street Journal, New York Times.

Stefanie's financial success journey started from being unemployed. But she decided enough is enough. So she went on to create multiple income streams and build her rich life. In all her work, she uses her personal story to inspire and motivate others.

Stefanie gives out relatable advice on career and finances on her YouTube channel. She also offers practical solutions to real money problems on Real Simple’s Money Confidential. Is it a wonder why she’s one of our favorite fin-fluencers?

Aja Dang: YouTube fin-fluencer

Aja Dang

Aja is a TV Host turned lifestyle blogger and entrepreneur. Her big money accomplishment is paying off $200,000 in two years!

Aja discusses her experience on her channel because she believes that sharing how she did it could inspire and motivate others to start their debt-free journey as well.

In her videos, Aja shares the strategies she used to pay off her debt. She credited her debt-free status to budgeting and making more money. She also talks about growing a side-hustle, saving money, and tax tips for the self-employed.

Kara Stevens: Life coach and consultant

Kara Stevens

Kara’s titles include being an author, life coach, consultant, and speaker. She is on our list of favorite fin-fluencers because she brings so much heart to her work. Her blog, The Frugal Feminista, empowers black women to become debt-free and grow their net worth.

While paying off $65,000 worth of student loans and consumer debt, Kara had to let go of unhealthy money beliefs and limitations to reach that goal. Her book, “Heal your relationship with money,” teaches you how to understand your money. But more importantly, it teaches you why and how to let go of the dysfunction.

Tori Dunlap: Feminist fin-fluencer

Tori Dunlap

Tori Dunlap is one of the most-talked-about female fin-fluencer right now. Because she's an internationally recognized money expert, career expert, and business. Tori’s story includes saving $100,000 at age 25! Her story started when she quit her corporate job to take her site, Her First $100K, to new heights.

Tori dedicates her work to giving women tools and resources. Because she wants you to make more, spend less and feel financially confident. She also wants to fight financial equality with you. Tune in to her podcast, Financial Feminist, for more.

Canna Campbell: Financial advisor and minimalist fin-fluencer

Canna Campbell

Canna is a financial advisor based in Australia. She's also the author of the book “The $1000 Project.” The $1,000 Project is a strategy she started that focuses on saving money in smaller amounts to accomplish big money goals.

Canna also hosts the podcast Sugar Mamma's Fireplay. Through these platforms, Canna shares practical advice on investing.

She also covers topics like how to get out of debt, save money and build long-term passive income. Isn’t it awesome to have so many passionate women fin-fluencers to learn from?

Emma Johnson: Gender equality fin-fluencer

Emma Johnson

Emma Johnson is a journalist and gender equality activist. She also wrote the book “The Kickass Single Mom.”

After her divorce, she found financial advice for single moms lacking. So Emma took it upon herself to provide it. As a result, her website, Wealthy Single Mommy, is now the world's largest platform for single moms.

As an expert on single-parent topics, Emma has been featured in several nationwide publications. She was also invited to speak on women’s issues at the United Nations Summit for Gender Equality. She continues to uplift single moms as she offers advice on career, money, parenting, feminism, and love.

Alyssa Davies: Personal finance content creator

Mixed Up Money

Alyssa is the content creator and fin-fluencer behind the award-winning personal finance blog, Mixed Up Money. She also authored a bestselling book called “The 100-Day Financial Goal Journal.”

It’s a modern diary that can get you on the right track with your financial situation. It also promises to get you there through fun challenges while enjoying your money.

Through all her work, Alyssa shares knowledge gained from real experiences. She writes about being a mom, overcoming personal debts, homeownership, and more. She has been featured in many publications, including The Globe and Mail, FLARE, and Global News.

Follow these female fin-fluencers and get motivated to improve your finances!

Instead of following lifestyle influencers that encourage you to spend money, follow these amazing female fin-fluencers that encourage you to reach financial success!

Be sure to browse through our articles for tips on budgeting, saving money, building wealth, and more. Connect with us and start working on your money goals.

All Clever Girl Finance courses and resources are 100% FREE to help you with your financial journey! And for more great money tips, follow Clever Girl Finance on YouTube, Instagram, Tiktok, and Facebook!

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